When people think about unique brands, they often think about large retail corporations like Nike, Apple, and other multinational corporations. Massive marketing campaigns with elite PR companies give them the ability to deliver consistent, reinforced messages across multiple platforms to achieve their goals. However, creating a unique brand with loyal…

Let’s get experimental with our portraits. Today, I’ll be walking through how to capture long exposure light painting portraits using a $20 DIY light ring. Video: How to Create Light Painting Portraits With a DIY Light Ring I always like to have fun with portraits and it’s important to remember that you don’t always need expensive gear or locations. I made…

Adobe Photoshop has come a long way since its first release, its AI and third party plugins now rivaling professional retouchers. In this video, I’ll be using 5 Photoshop AI tools and plugins and comparing the results with a professionally retouched version. Video: Photoshop AI vs. Pro Retoucher: Which is Better?? We’ll be comparing various Photoshop AI tools…

When the Sony A1 was announced, the price tag spoke louder than any specification. This camera is $6,500! Six thousand, five hundred dollars. Such a price was reserved for “true” flagship cameras like the Canon 1DX Mark III, or the Nikon D6. (If anybody is old enough to remember, Canon…

With inflation at a 20-year high across the globe, many photographers are seeking advice on how to navigate their studios through these uncertain times. Unfortunately, social media is full of bad, incomplete, or one-size-fits-all solutions that can be dangerous for your business if you don’t take the time to consider…

A good composition can make all the difference in a portrait. In this video, I’ll be walking through how to bring together multiple compositional techniques to capture strong and unique portraits. Video: Combining Compositional Techniques For Stronger Portraits In a previous video, we went over portrait ideas and concepts you can do in any park. Today…

There are countless ways to get creative with studio portrait lighting. In this video, we’ll be putting the spotlight on our model with an incredibly simple creative lighting setup using only two off-camera flashes. Video: Creative Lighting Setup For “Spotlight” Style Portraits Before we jump in, be sure to give my friend and model, Kiara, a follow…

Exif data. Have you ever heard these words and wondered, “What is EXIF data?” You’re not alone; I asked myself this exact question, too, when I first got into digital photography! Exif stands for “Exchangeable image file format.” Many photographers (and camera companies) may capitalize it as “EXIF.” However, the…

Today, we’re talking about the fundamentals of studio portrait lighting and more. In this video, I’ll be showing you how small adjustments to your lighting, framing, and posing can completely transform your images. Video: Studio Portrait Lighting Fundamentals and Posing Tips We’ll be working with a simple one-light setup. I’m using the Westcott FJ400 with a medium…