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How Photographers Should Answer the Question “Can I Get A Discount?”
Over the past 15 years as a wedding and portrait photographer, I’ve heard my fair share of pricing questions from potential clients. Some of the most common — and often the most awkward — start with, “Can we get a discount if…?”
These questions usually come from a place of genuine curiosity or a natural instinct to negotiate. For some clients, bargaining is part of their personality or even something they enjoy — it’s less about undermining your value and more about their desire to get the best deal possible. And that’s okay. In this article, I’ll share the three most common “Can we get a discount if…?” scenarios I’ve encountered — and how photographers can answer these questions confidently and professionally.
What to Avoid
Before diving into common scenarios where clients ask for discounts, let’s cover a few key rules to keep in mind when responding to these requests.
Rule #1: Don’t Take It Personally
A client asking for a discount doesn’t necessarily mean they don’t value your work or will be difficult to work with. For many, negotiating is simply part of their nature — they’re trying to get the best deal possible. Responding with frustration or even a hint of annoyance can create unnecessary tension and might cost you the booking. Keep the interaction professional, positive, and focused on the value you provide.
